France 2 will broadcast “Together with our Caregivers,” a special prime time on Tuesday, March 24, at 9:00 p.m. to help the Fondation de France support carers, research, and the most vulnerable by donating advertising revenue 17 advertisers.
In a press release, the advertising agency of the France Televisions group describes the system that was implemented at prime time. “Together with our supervisors”, broadcast on March 24th at 9pm on France 2. This show is “intends to support three priority measures with the Fondation de France: Support for 24/7 health workers, research and support for the most vulnerable. At FranceTV Publicité created this opportunity two exceptional solidarity advertising screens. On the digital side, a solidarity jingle #EnsembleAvecNosSoignants is displayed in front of the spots of advertisers who have agreed to join. These spots are broadcast in the repetition of the special prime time as well as in a selection of France Télévisions programs.
All advertising revenue collected will be donated to the Fondation de France.
Here are the advertisers who joined this initiative:
– BEIERSDORF GROUP (NIVEA)
– PERSONAL FINANCE FROM BNP PARIBAS (CETELEM)
– JOHNSON & JOHNSON (CICABIAFINE + LE PETIT MARSEILLAIS)
– THE POST BANK
– THE POST
– MERCEDES-BENZ FRANCE
– OPTIC 2000
– SUZUKI FRANCE