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69% of branded web content would remain “invisible” to consumers

Contentsquare’s Digital Experience Benchmark 2020 studies, industry for industry, are the key KPIs of digital experience.

No fewer than 7 billion meetings were analyzed at 400 locations of the largest international brands. This is the basis for the Contentsmark benchmark, one of the main players in the field of “Analytics Experience”. “Unseen content, but also conversions by device, number of pages viewed per session, rate of new visitors, sources of income … The” 2020 Digital Experience Benchmark “uses Contentsquare data to provide status of industry places,” the company emphasizes . Aimee Stone Munsell, CMO at Contentsquare, believes “that today we are able to locate obstacles on the customer journey. By understanding customer behavior in detail, marketers and UX teams can identify simple improvements that fill the experience gap and multiply conversions. “

The key figures in the study

? Mobile is still the device of choice for users (55% of all traffic). Sector by sector, Luxury is at the top with 67% of mobile communications. At Energy, for its part, mobile traffic will increase by 11% in 2019. A development that is less shared by the travel sector, whose mobile traffic has increased by 5% over the same period. The mobile experience is more than ever a strategic battleground for everyone, regardless of the size of the shopping cart, the frequency of the purchase or the length of the user journey.

? If theVisitors need an average of three sessions before convertingOnly 45% have already visited the website. Brands are therefore interested in offering high-quality customer experiences in order to encourage regular visits and improve customer loyalty.

? 44% of visitors to a website’s payment page do not complete the transaction. Even worse, 56% of the visitors who reach the delivery / billing side do not complete the transaction numbersthat emphasize the fundamental role of checkout optimization.

The entire “2020 Digital Experience Benchmark” from Contentsquare under the link: https://go.contentsquare.com/fr/digital-experience-benchmark

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