The Range Rover is 50 years old: the celebrations begin!

Let’s go! This year, the legendary Range Rover celebrates its half-century (it debuted in June 1970) and Land Rover has just opened the celebrations for this 50th anniversary.

At the beginning of the celebrations, the British manufacturer asked the artist Simon Beck to create a unique graphic work in his very cold test center in Arjeplog, Sweden.

A drawing on ice of 53.092 m2

In the middle of the runway on which all future Land Rover models will be developed, the artist created “50 Years of Range Rover”, a birthday crest with a diameter of 260 m! This drawing covers 53.092 m2 and was created thanks to 45,000 footprints in powder snow.

Boxer Anthony Joshua as a featured guest

Land Rover also invited one of its ambassadors to attend the event. British boxer Anthony Joshua, a heavyweight world champion, attended the celebrations by discovering and learning the art of ice skating thanks to instructors from the Jaguar Land Rover Ice Academy.

Relive the opening of the Land Rover Range Rover’s 50th anniversary celebrations via video.

Also read:
– Electric Range Rover (2022): construction information
– Land Rover: Talk about the “Baby Defender” again
– Land Rover Defender: Orders from version 90 possible!

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